Nir Eyal

Nir Eyal is an author, lecturer, and investor known for his work exploring the intersection of psychology, technology, and business. He is the bestselling author of “Hooked: How to Build Habit-Forming Products,” a book widely used in the tech industry to understand user engagement and product design. His second book, “Indistractable: How to Control Your Attention and Choose Your Life,” tackles the problem of distraction in the modern world, offering practical strategies to regain focus and productivity.

Eyal’s background includes studies in philosophy and business. He has taught at the Stanford Graduate School of Business and the Hasso Plattner Institute of Design. Through his writing, speaking engagements, and consulting work, Eyal provides insights on how to build healthy habits and design technologies that serve users’ needs. He also offers guidance on how individuals can manage distractions and reclaim control of their attention in an increasingly digital age.

Eyal’s work has been featured in various publications, including Harvard Business Review, TechCrunch, and Psychology Today. He is also an active angel investor in habit-forming technologies. Overall, Eyal’s expertise lies in understanding human behavior and applying those insights to product design and personal productivity.